Thursday, May 31, 2018

MrBlockWear - Where Fashion Meets Virtual Reality

If I told you that soon we are going to be able to create, buy and sell clothing and accessories in virtual reality, would you even believe me? Blockchain wearables might sound like such a foreign and futuristic concept right now that it can be hard to imagine their practical implications or grasp the concept in its entirety, but bear with me - in this post I will explain what they are, and why they're awesome.

MrBlockWear is a revolutionary platform that allows you to create and purchase fashion items using mixed reality/augmented reality markers that you can wear in mixed reality space. What the heck does that mean, you might ask?

Well, simply put, these are photo realistic 3D models of items that you will appear to be wearing in photos, videos or even in real life, to those who see you through a smartphone camera or other mixed reality capable device, such as glasses or headsets. Mixed reality seeks to mimic real world behavior for the digitally rendered items, for example a virtual watch will show the time and can be viewed from different angles, just as if it was real. This is the future, I'm telling you. 

You can buy, create, sell, and lend these items using blockchain technology. What's more, the platform will collaborate with fashion brands and designers to create mixed-reality wearables specifically for virtual use and to feature photo realistic renderings of their existing collections. So if you have a fashion brand, grab this opportunity to promote it through a never-before-seen medium and catapult it into the future - you have nothing to lose and everything to win. Also, the blockchain technology protects brands and other intellectual property from being copied, so you don't even need to worry about that aspect. If you use a smartphone, a simple click will display meta information about the product, including the brand name. 

The final version of the website is scheduled to launch at the end of 2018, but in the meanwhile stay tuned for their updates! It's going to be worth it.

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